Microsoft Inc., the Washington-based corporation founded by no less than Mr. Bill Gates, is itching to get it on the search marketing arena with Google who nonchalantly claims "search and query"as its own turf. While occupying a massive slice of the web pie (suck on 65%!), Google has clearly monopolized the web advertising market.
In its own effort to get a bite on that massive cash cow, Microsoft entered into an agreement with Yahoo! (which gave them the moniker MicroHoo), while riding on the hopes of gaining much more than it could ever imagine. Bing, Microsoft's own online search engine is centered on leveling it out with Google while also tethering Yahoo!-made web sites on its running heels.
This recent development is no surprise to anyone at all. Internet advertising is one of the thriving infrastructures in the advertising industry. It is said to still evolve at an impressive rate every year despite the global market crisis at hand. Besides, Google has also been slowly renouncing the latter's hold on its own space. With the production of Chrome OS, Microsoft could only parry it by resolving to take it against their rival's more ostentatious strength as well. In fact, this facet is deemed so significant by Microsoft that it has decided to place 10% of its operating income on Bing!
As much as the coalition is a huge thing for internet magnates that are MicroHoo, I don't think customer preference will change one bit for some time. While this may help out advertisers on staking at a competition against a monopoly, it is still yet too early to see as to how it will fair against the Goliath that is Google. After all, normal people, in desperate and obfuscated times, would not have coined the quote, "Google it!". Ayt!?!
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